Unit 25: Research for product development

1a1) MTV news 4 Music chart show The box hits 1aii) MTV news was helpful for the development of NMN TV news as it shows the importance of having a presenter. Also, MTV news helped the development of NMN TV news as it has a similar target audience so you know what news to share.  1b) You could research the data that BARB collected.  Also, you could look at the views on YouTube.  1c) One technical convention of music tv programmes is editing techniques such as cut aways and non diegetic plus diegetic sound. This would be needed to plan for NMN TV news so it the screen cuts away to a certain video or image while the presenter is talking about that topic. This will help the audience understand the situation better. 

Conventions means the features, elements and production methods of media products. The two types of research are primary and secondary. A PSB company is a public service broadcaster so it is not for profit and has to cater for a variety of cultures. It has an ethos where programmes inform, educate and entertain. A commercial company is a company that aims to make a profit. They have advertisements and sponsorships.

Unit 25- 80 marks Marketing mix qu- 20 marks 4 areas- 5 marks each  Product- MTV promote their products by using articles on MTV news. This means that they have research satisfies the audience.  Price- MTV have paramount plus allowing their audience  Place  Promotion 

7ps- product, price, place, promotion, people, process, physical evidence. The things needed to be taken into considering when marketing a product. Uses and gratifications- 4 reasons 1. surveillance 2. entertainment 3. building personal relationships 4. building personal identity

Above the line methods- Bus wrapping, billboard and Advert to go on radio, internet or TV. Below the line methods- Private emails to chosen people, Social media posts and hashtags e.g. 4music twitter account and personalised adverts. Competitions where products are sponsored. 

To film TV you need a high quality camera so you can get the best shots possible and you also need people capable of using the camera effectively. 

Target audience is 16-30 year old music fans Feature a flagship programme  Have a live broadcast shit on tv and web at 7:00pm  Attracting clothing and drink brands that can sponsor the show