Unit 25: Research for product development

https://blog.frame.io/2017/07/06/successful-test-screening-tips/

1. Gathering information to plan and develop the content of NMN TV news. Audience requirements- Completed Content of music tv channels- Completed Conventions of music news programmes- Completed  Broadcast, scheduling and distribution opportunities- Completed  Opportunities for sponsorship- In progress Potential filming locations- Completed  Equipment  Legal and ethical issues- In progress 2. The production processes involved in creating the content of NMN TV and NMN news. Production methods- Completed  Job roles Production paperwork  Filming interviews and live broadcast  Risk assessment and recces  Contingency plans Conducting screen tests with audience members- Not started 3. Launching the NMN TV channel. Above the line advertising methods- Completed Below the line advertising methods- Completed  Gaining audience feedback on content and distribution 

4music use social media to target their followers and then they advertise for them specifically. This is an effective way to advertise a product that is for a particular audience therefore the product is more likely to be successful. This is horizontal integration as they’re promoting a product on a different media sector. This is effective as it allows companies to promote multiple products at once. Another example of Below the line advertising is door to door marketing where someone would knock at someone’s door and give them a leaflet or poster advertising an event. This is effective as you can target a specific audience 

Also, they advertise products with video adverts so their audience can see it on TV or online with sites such as YouTube. This would mean that more people will see the advertisement as a lot of people either watch TV or go onto the internet. Sometimes even both.  https://youtu.be/DYFPWZVsbek MTV news is a music tv news programme that advertises products on their website with banners. This is easy for the audience to access as it is one click and then they’re viewing the product. Also, most people use the internet so it is easily accessible for the audience therefore increasing the amount of possibilities that the product succeeds.  Also they use billboards which is a good way of advertising as it is in a public place so a lot of people will see it. Also, it will be shown to a wide range of audiences so that people of different cultures can see MTV news and feel like they want to listen to it. They also use synergy as they advertise a product along with another which is efficie...

TV adverts as it will reach the audience easily since most people can access TV. Print advertising which would be good as someone can see it and decide to purchase it. Bus wrapping as it will be on show when buses are driving around so it will be easily noticeable. Radio advertising so it can be heard easily in someone’s house or in the car.

MTV  This will reach the target audience as this poster would be visible anywhere so the audience might see it at any moment. This will help advertise them as whoever’s eye it catches, they will become interested in the product. https://youtu.be/6Oambrgq2zs This is Christmas advert for MTV in 2017 and this will reach the target audience as it will be on the TV so it is easy for people to come across it. MTV  radio will reach its audience easily as they will hear about it if they have the radio on therefore increasing the listenership of MTV . BBC news is a news programme        This is on a billboard so it will reach the target audience easily as anyone who walks past will see it and it may catch their attention. This is in a website so it is easily reachable for the target audience as all they need to do is read a title which gets heir interest and then click the link. Finally, BBC news is on TV so the target audience can just switch on the the TV and...

Name 5 legal issues: Copyright, PRS license, media regulation, health and safety, contracts of work.  Name 5 ethical issues: The depiction of violence and strong language, Fake celebrity news (fluff), Product placement, stereotypes, taste and taboo. 

PRS Licence- Making sure this is in place so that musicians/record labels get paid royalties for songs that are broadcast. This is used so the rights holders receive payments in exchange of licenses for the product. A broadcaster would need this so they can use a artists product on their shows without getting in trouble with copyright. Copyright and ownership- if content is presented as original (this could be use of imagery and graphics in backgrounds during presenter exposition. Broadcasters would need to consider content like music and imagery when they consider copyright. Health and safety- when filming for a camera crew, presenters. There is legislation (by law) place to protect those in the media (why we also do recces, risk assessments). This could result in serious injury if not taken seriously for example lifting heavy equipment the correct way and wearing helmets in case of falling objects.  Contracts of work- model release, location release forms so the artist knows wher...

1. Studio, festival and awards show  2. A book written by a specialist, a social media account of a professional, a news article about studio setup and locations. 3. It is coming from a professional so the information is going to be relevant and correct, it is easily accessible,