Sponsorship and Advertising

Secondary research:

News article

https://www.campaignlive.co.uk/article/amazon-music-sponsor-mtv-europe-music-awards/1663049

The advantages for this is that the information is easily accessible for the audience and it provides key information about the sponsorship. The disadvantages are it is harder for a smaller company to get larger sponsorships.

Social media 

The advantages for this is that it gets a lot of publicity as most people are on social media meaning more people will see it. A disadvantage for this is that the information given may be bias towards the brand.