Researching above the line advertising- Music TV channels

Also, they advertise products with video adverts so their audience can see it on TV or online with sites such as YouTube. This would mean that more people will see the advertisement as a lot of people either watch TV or go onto the internet. Sometimes even both. https://youtu.be/DYFPWZVsbek

MTV news is a music tv news programme that advertises products on their website with banners. This is easy for the audience to access as it is one click and then they’re viewing the product. Also, most people use the internet so it is easily accessible for the audience therefore increasing the amount of possibilities that the product succeeds. 

Also they use billboards which is a good way of advertising as it is in a public place so a lot of people will see it. Also, it will be shown to a wide range of audiences so that people of different cultures can see MTV news and feel like they want to listen to it. They also use synergy as they advertise a product along with another which is efficient as more products will be advertised as once. 

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