Researching below the line advertising- Music TV channels

4music use social media to target their followers and then they advertise for them specifically. This is an effective way to advertise a product that is for a particular audience therefore the product is more likely to be successful. This is horizontal integration as they’re promoting a product on a different media sector. This is effective as it allows companies to promote multiple products at once.

Another example of Below the line advertising is door to door marketing where someone would knock at someone’s door and give them a leaflet or poster advertising an event. This is effective as you can target a specific audience